Maybe you didn’t notice, but since July 1st, Facebook has adopted a new font for its ‘Facebook’ logo. The F logo presents in the header of your page and the one you most of the time see remains unchanged while the front page’s text logo has a new refreshen look.
Josh Higgins, Facebook’s Creative Director said in a statement that the social media ”set out to modernize the logo to make it feel more friendly and approachable”.
A peek at the former logo –maybe one day to be called a classic:
And now take a look at the new one:
With this new design, we can see Facebook didn’t want at all to rock the boat, going again for a classic font that look skinnier. The only tangible change we can witness is the use of a different A, changing from a double-story lowercase (a) to a single-story lowercase (ɑ).
The ‘a’ is the Roman modern form while the ‘ɑ’ form is the modern Italic or modern script form. Facebook’s decision for the new logo is motivated by the will to make it more ‘friendly and approachable’, hence the replacement of the Roman form ‘a’ by the script style as it is commonly used for most current handwriting, while the Roman style is almost always used in printing. Both variants are derived from the Caroline script. #Facebook