Twitter has had a rough week where markets were disappointed by Twitter’s financial performance but still, hope is in the air and the micro-blogging company announced at the same time it revealed its results yesterday the acquisition of Tellapart, a company specializing on pinpointing internet users when they surf on multiple devices.
The start-up then ajust accordingly to display relevant ads. It is no doubt a company that Twitter hopes will help to grow its revenues from the type of ads it just introduced in the newsfeed that looks like regular tweet. The technology uses the call-to-action strategy, encouraging weeps to click links or watch videos.
Twitter accepted to buy $533 million in stocks to acquire the marketing technology firm. Josh McFarland and Mark Ayzenshtat left Google to found TellApart in July 2009.
Additionally, Tellapart could help Twitter to extend its advertisement offer in the future as advertisement will inevitably evolve. By greeting TellApart in the Twitter family, the chirpling enterprise is edging its expertise in what could become a very competitive game in the future.